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When company was family

7/8/2023

14 Comments

 
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The founders are selling their stake. Just another business headline. Routine. Why does it open a dam of nostalgia?

Nearly 40 years ago, there was a small advertisement in a newspaper. “A reputed pharmaceutical company in Bombay wishes to launch a house journal and is looking for a qualified Journalist/Writer to assume independent responsibility.”

This writer had wandered into journalism and after some two years was beginning to learn that there was more to it than writing. So, he applied.

It was his first visit to a big company, as a nervous job seeker and not a privileged reporter. As the clock ticked past the scheduled hour of interview, the merry receptionist, her fingers flying over the switchboard, smiled at me, and said, “Sweetheart, I have told the manager. He will call you soon.” It was doubly reassuring, mainly because for the first time someone, a stranger in a strange setting was using such an endearment to address me.
​
A few days after I joined, we were all friends and I asked her how she managed to make every strange visitor a “dear”, a “darling” or a “sweetheart”. It just came naturally to her, she told me. “And what is the harm in making someone comfortable, right? It’s all the family, dear!”

​Over the next several years, I would enjoy being part of the family which paid me a salary.
Of and for the family
​I had suggested a name for the house journal in an ambitious note: “It is only inevitable that our number grows as we develop. All 1200 of us are per force flung far and wide. In such a big family, separated by long distances, there has to be a medium through which all of us can share our thoughts, pleasures, and plans. Tablet is meant to fulfil that need. This is going to be one tablet which will not be made in a sterile atmosphere. Here we will let our germs of ideas flourish and give free rein to our thoughts.”

I might have been sold on “Tablet” but what the employees chose after a poll was a different name. What was gratifying was that very few bothered to remember my name (then and now) but the easiest way to introduce me was by the name of the magazine.

The bosses insisted that the magazine must be printed and mailed home. Not simply handed over in the office or factory. It was meant for the family and had to reach the family first—both the English and the Marathi versions.

Like the magazine, even its editor had the opportunity to visit several homes. To meet the lab technician who was a passionate collector of stamps. No one knew that the silent guy in stores was also an accomplished dancer until I went to his house and clicked him in action. And did you know that senior delivery guy always on the move on his bicycle, told a little lie that he could ride a cycle just to get that job? But you would pardon him when you also learnt how he had to struggle to save the animals in the laboratory when the whole locality was cut off by floods.
Up and down
If the editor had started feeling a little too important, the family provided enough moments to keep him grounded.

Like the wrong spelling the name of the person, who had played a key role in the golden jubilee celebrations. That too on the front page of the very first issue in four colours.

Like being taken to task by a worker on the packing line, who stormed across the corporate floors, probably for the first time after she was employed, to give me an earful. After all I had dared to change a couple of words in her poem published in the latest edition. What would I tell my family, was her primary concern.
​
Like being unceremoniously thrown out of the factory because I had omitted to wear the production floor attire as I went in search of someone I was supposed to interview.
​
The company was kind enough to give me enough mentors—like a seasoned editor from the corporate world and a veteran from the advertising arena. The latter magnanimously let me tweak a couple of words in the script for a prestigious corporate film.
Always within
​As the years passed, the company gained enough confidence to let me loose in other areas—the Chairman’s communications, the annual report, the medical journal and even marketing (“for the largest organ, the strongest antibiotic”).
   
The greatest privilege was to spend time with the Chief, a name to reckon with in the world of global health. To watch his pen move deftly across the notebook as he explained the structure of a new drug in the making to a team of awed scientists in white aprons. It was as captivating as the delicate drop he loved to execute on the company parking lot that doubled up as a badminton court after working hours. Then, at other times, one could not but share his agitation as he wondered why it was difficult to put patients before patents.

The association with the family would continue even after I moved on from the company.

I was then a consultant for a hotel under construction in another city. One day a tall man, an old associate (and cricketer) from my employee days, walked in, ducking the bamboos sticking out from the scaffolding. He was now in charge of a new palliative care centre. He explained what palliative care was all about. He wanted a line to describe the centre. “So, what you are doing is beyond curing, right? Care beyond cure?” I suggested.

Then would come my initiation into respiratory research in addition to occasional corporate requirements.

My status on paper did not matter. After all, you do not stop being a member of the family, just because you have moved away.
​
As many who were my colleagues during those days say, “You may not remain in Cipla, but Cipla will always remain in you.”
14 Comments
Kannan Ramakrishnan link
7/8/2023 05:19:14 pm

Amazed at your recalling ability! So many years have passed and you recall all those incidences, narrated so beautifully.

CIPLOG and Care Beyond Cure are awesome and will remain with all of us.

I guess the receptionist is none other than Viloo Shroff ! Miss those days.

Regards, Kannan

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Vijay link
8/8/2023 07:29:42 am

Thanks, Kannan! Yes, those were the days. No, it was not Viloo! I will leave it to you to figure out who it was. Should be easy!

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Sanjeev Bhale
7/8/2023 07:13:39 pm

As always lucid explanation of our feelings on hearing the news
Of course it would not have been out of place if you had mentioned accolades coming your way at ABCI Virtually making it monopoly to win most of awards
The distribution by mail had it's own issues including addresses to be updated continuously
There are many heartwarming stories & I know many families keeping copies as souvenir till date

Reply
Vijay link
8/8/2023 07:32:43 am

Thanks, Sanjeev! Monopolizing ABCI awards would be a bit of exaggeration. Thanks to support and good wishes from everyone, we managed about four in the eight years I had the opportunity to be the editor.

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Deepak Dhuri
7/8/2023 08:00:38 pm

Vividly expressed nostalgia and dimensions of Family that few organizations can boast of. Fortunate to be in your armor of correspondents that sharpened my writing skills. Enjoyed a special space with you and Nawaaz
Appreciate kind refresh and reconnect

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Vijay link
8/8/2023 07:35:48 am

Wonderful to hear from you after so long, Deepak! Of course, the correspondents were the editor's lifeblood. I remember running into Ulka at Cipla Centre once. She was struggling to recollect my name, but the name of the magazine came to her easily. And that made my day!

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Gopinath Mavinkurve
7/8/2023 08:37:08 pm

Nice to have been part of the Ciplog formative period. Very well worded recollection of the good old days. Cipla was fast-changing, quick to adapt to change and Ciplog filled in the happening times just when we needed it most. Thanks for refreshing our memories..

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Vijay link
8/8/2023 07:37:39 am

Thanks, Gopi! It was enriching to work with you! I would always look forward to my Vikhroli visits.

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Astrid
8/8/2023 04:49:58 am

Vijaykumar, I enjoyed reading and reminiscing through your pen the wonderful memories you relived of Cipla and Ciplog days. Your talent and skillful writing benefitted many and influenced me too. Thank you. Keep up the great work and keep that great medium of expression — your writing flowing! We enjoy it immensely!

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Vijay link
8/8/2023 07:44:27 am

Great to hear from you, Astrid! Not sure how far my writing "influenced" others. But the family (including you, of course) did influence my writing for sure.

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Zoeb Kamdar
8/8/2023 07:43:41 am

Extremely well remembered and written. Brought back a flood of very pleasant and happy memories. Thanks Vijay !

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Vijay link
8/8/2023 07:52:30 am

Thanks, Zoeb! Wonderful to hear from my first digital guru! During those days when we were taking baby steps with Wordstar, I remember switching off the computer in the middle of something I was writing and going for lunch. I came back and there was no trace of the article. "Did you save before switching off?" you had asked me. I sheepishly replied I had not. "So, your article also went for lunch," you replied. That was a lesson I saved for life.

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SUNIL WARIAR
10/8/2023 02:11:40 pm

This indeed felt like a trave-"log", in times when the organisation that didnt speak a common language within, but started believing in doing the same when it became big in size. It lead to a house magazine that became a much sought after communication channel (contentious at times, but fun ..... ) with employees eager to see their names recorded therein.
Hats off to the writer who managed the tides (very well) in the organisation, inspite of coming from the journalism world - wild, with no holds bar to operate. Here it was indeed different....
What must be rewarding and gratifying is that the name of the newsletter is on the lips of every employee who experienced it while being with the company - may be a number not less than 3000!
How can the creator not smile with contentment of his contribution.

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Vijay link
10/8/2023 03:05:19 pm

Thanks for your kind words, Sunil! Contentious? Am sure was at times, perhaps. Of course, your inimitable cartoons added their own spice to the "log".

Reply



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